Each month, Vivvix will explore the top digital media types, YouTube properties, and industries to bring you the top ad spend stats to know.
Our August digital data includes $12.4B in total spend across digital media types, with $1.46B on YouTube properties across Mobile Web Video, Mobile App, Online Video, and Internet Display.
Overall digital media ad spend was down in August 2023 from $12.9B in August 2022—a decrease of 3.8%, while investment across YouTube properties grew from $1.3B in 2022—an 11% increase.
For August we explored the financial and insurance vertical with a total dedication of $957.6M across digital media types. The industry spent more than $75M on Mobile Web Video, with more than half ($41.85M) going to YouTube, indicating that financial advertisers are leaning on the platform.
DIGITAL INTEL
The digital space is as dynamic as ever, and we’re observing major shifts in the YouTube landscape month-over-month. If you’ve been waiting for a time to spend and contend, now may be your moment.
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