Each month, Vivvix will explore the top digital media types, YouTube properties, and industries to bring you the top ad spend stats to know.
Our August digital data includes $12.4B in total spend across digital media types, with $1.46B on YouTube properties across Mobile Web Video, Mobile App, Online Video, and Internet Display.
Overall digital media ad spend was down in August 2023 from $12.9B in August 2022—a decrease of 3.8%, while investment across YouTube properties grew from $1.3B in 2022—an 11% increase.
For August we explored the financial and insurance vertical with a total dedication of $957.6M across digital media types. The industry spent more than $75M on Mobile Web Video, with more than half ($41.85M) going to YouTube, indicating that financial advertisers are leaning on the platform.
The digital space is as dynamic as ever, and we’re observing major shifts in the YouTube landscape month-over-month. If you’ve been waiting for a time to spend and contend, now may be your moment.
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