Blog Post by Vivvix
February 18, 20223 min read
Push to give Medicare more power on drug prices plays out on airwaves
Advertising around the issue of prescription drug prices has been heating up over the ...
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February 4, 20226 min read
In-game ad revenue for Super Bowl LV neared $435 million
Watching commercials during the big game officially surpassed the halftime show in ...
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January 19, 20223 min read
Performance media and marketing: An expanding playground for brands
The pandemic witnessed many brands turning to performance-based strategies to survive, ...
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December 13, 20212 min read
Manchin, Sinema get a helping hand from moderate PACs
Moderate Democratic groups have upped their political ad spending in the fight over ...
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November 12, 20213 min read
Anti-Trump ad strategy falls short in Virginia governor's race
Races in Virginia and New Jersey saw Democrats focus their political advertising around ...
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October 29, 20212 min read
Sinema and Manchin feel the heat as advertising ramps up
TV stations in two battleground states are enjoying an unexpected windfall.
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