Blog Post by Vivvix
August 27, 20215 min read
Political ad spending for 2022 midterms to reach $7.8 billion
While broadcast TV will lead the pack, advertising across digital channels will continue ...
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July 27, 20213 min read
COVID-19 kept the 2020 election ad wars burning
Ads mentioning the pandemic aired more than 1.6 million times on airwaves across the ...
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July 15, 20218 min read
Tokyo Olympics likely to attract $2.25 billion in ad revenue
While 63% of Americans are interested in watching the Games, 53% say they should have ...
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February 12, 20213 min read
Super Bowl 55: A record-breaking year for ads and Tom Brady
The game achieved a record $485 million in revenue according to Kantar's initial ...
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September 30, 20203 min read
US advertisers spend $7.2B on paid social media in second quarter
Paid social advertising accounted for over one-fifth of all advertising spend for the ...
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February 3, 20205 min read
Super Bowl 54: By the numbers
How much was spent on advertising during the 2020 Super Bowl, and who were the top ...
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