Each month, Vivvix will explore the top digital media types, YouTube properties, and industries to bring you the top ad spend stats to know.
Our November digital data includes $12.95B in total spend across digital media types, and $1.53B on YouTube properties across Mobile Web Video, Mobile App, Online Video, and Internet Display.
Digital media ad spend was down in November 2023 YOY from $13.8B in November 2022—a decrease of 6.7%, while investment across YouTube properties grew from $1.33B in 2022—a 15% increase.
Internet Search was the top digital media type in November after falling behind Paid Social in October. From $4B in spend in October to $4.5B in November—that’s an 8% increase month-over-month.
For November, we explored the retail vertical with a total dedication of $3.55B across digital media types. Retail spend across YouTube properties grew from $180M in October to $287.5M in November—a 60% increase.
Source: Vivvix, including paid social data from Pathmatics
DIGITAL INTEL
The digital space is as dynamic as ever, and we’re observing major shifts in the YouTube landscape month-over-month. If you’ve been waiting for a time to spend and contend, now may be your moment.
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