Super Bowl LVIII is in the books, and with 123.4 million viewers across all platforms, it was the most-watched program in history.
Bolstered by a record-breaking Paramount+ audience, it was also the most-streamed Super Bowl to date.
Viewership aside, advertiser spend on the big game hit a record high this year as brands competed to win consumer attention on a national stage. And we have all of it here for you.
Source: Vivvix - All spend estimates are based on preliminary data for in-game activity at the time of publication.
While the $7M price tag for a 30-second commercial was consistent with last year’s, brands that shelled out the funds still managed to drive the in-game grand total spent to new heights.
- In-game ad spend – $604.3M
- In-game advertisers – 56
- In-game ads – 68
- Minutes of in-game ad time – 43
The scoreboard reflects the magnitude of this astonishing feat, but we have so much more data for you to intercept after this advertising showcase. This exclusive intel will help illuminate competitive Q1 strategies to put you in position for success in 2024.