NON-PARTISAN POLITICAL AD INTELLIGENCE SINCE 1996.
For over two decades, Vivvix CMAG has been a guiding partner in politics, with clients ranging from the top agencies and media outlets, to leading minds on Wall Street.
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As we head into another billion-dollar electoral cycle, know exactly how much will be spent on political advertising and which platforms are getting the most action. Vivvix CMAG offers unparalleled intel including ad spend, comprehensive breakdowns, insightful analyses from non-partisan experts, and the most extensive occurrence data in the country.
Political Ad Spend
Know how much campaigns spend weeks before ads hit the air.
Prepare for any election with the cleanest and most robust ad spend available:
- Monitor past and future ad spending across core races and issue campaigns.
- Follow the trends in all House, Senate, and Governor’s races, as well as ballot measures and an expanded selection of critical state-level seats.
- Narrow in on past and future spending across multiple mediums including broadcast TV, cable/satellite TV, radio, and select social media campaigns.
- Analyze agency share trends and find leads in your marketplace.
- Review daily activity, spot share changes and find new advertisers with our competitive daily snapshots.
Daily Alerts
New competitive and occurrence intel delivered directly to your inbox.
Stay up to date as new buys are placed throughout the day and as new creative and campaigns break. Our alerts are available in hundreds of unique configurations and can be filtered by electoral races, sponsors, markets, or media types.
Don't miss a beat in the critical elections ahead
Occurrence Data
Leverage the most granular dataset in the US.
Search a robust database of creative transcripts, decades of historical data, and track issues with the help of our in-house analysts to better understand:
- Campaigns: Monitor ad spending and occurrences across federal, state, and local races for the full picture.
- States & Markets: We track all DMAs and national activity to see where the money’s going faster than you can say “Georgia and Arizona”.
- Sponsors & Separation: Browse across issues, stations, and markets to see where candidates and issue groups are most active.
- Creative & Messaging: Watch and download any creative in HD to pinpoint exactly where and who campaigns are trying to target.
Non-Partisan Analysts
20+ years of expertise at your disposal.
We believe a non-partisan approach is critical for creating trust in increasingly complicated political battlefields. All our classifying standards and policies are decided as a group with a consistent non-partisan approach. Even with decades of specialized expertise, all writing and research pass through multiple team members to ensure objectivity.
