Resources

With the first debate behind us- kicking off a contentious summer and fall of partisan political sniping -

Our first round of quarterly insights provides insight into broader CTV strategies.

The tides may be turning for a historically blue state.

TikTok faces congressional pressure and the media battle ensues.

What did we see in 2023 and who came out on top?

Spend behind campaign messaging reveals GOP priorities.

Our first year-over-year digital spend increase closed out 2023. 

Records were broken left and right—and that includes ad spend. 

One last monthly milestone closed out the year in CTV spend. 

The Republican primary has brought forth a slew of spend on some specific issues over others.

Retail YouTube spend reached incredible heights in November. 

Crackle joined our top 10 platforms and retail spend soared.

Paid social took the top spot amongst digital media types in October.

Front-runners spend big on attack ads as the presidential race heats up.

Month-over-month insights revealed a shift for some top industries. 

Financial and insurance digital spend surpassed a billion dollars. 

Total CTV spend bounced back above one billion dollars.

Total digital media ad spend skyrocketed to close out the summer. 

Ad spend on the 2024 presidential election exceeds expectations into October.

We clocked more momentum in the shift toward AVOD from linear. 

Spend across YouTube properties surged month-over-month from June. 

Cyclical spending trends caused overall spend to dip below June’s historic high. 

Retail prevailed in digital media spend as the summer kicked off.

Streaming set a new record at $1B in monthly ad spend.

The IRA passes but the ad war continues despite high spend in support of provisions.

Competing industry leaders left white space in the same places.

Analysis of the ad activity during Pride presents an opportunity for brands.

Advertiser spend pivoted as our third-place platform inched toward second. 

The plot thickened as a new streaming service joined our cast of top platforms. 

Spend on 2024 election advertising is already record-breaking.

Advertisers saved space for AVOD spend in a month dominated by a dedication to linear. 

TikTok faces congressional pressure and the media battle ensues.

Our Global People Leader and Senior Director of Product share their perspectives this WHM. 

With bold moves by brands like Verizon and State Farm, streaming is off to a strong start in 2023.

Dive deep into another historic year for the Super Bowl.  As ad spend continues to rise, here are the brands willing to pay the hefty price. 

Who invested the most in streaming, where's the growth, and who should you watch in 2023?

How a small $1,000 ad buy and the “Camp Lejeune Justice Act” are making history.  

Commercials officially surpassed the halftime show in popularity at the big game in 2021.

A year of splintered viewing habits, soaring costs, technological innovations, and tightened data privacy.

The game achieved a record $485M in revenue, according to Kantar's initial estimates.

Ad rates reached $4.51 million for a 30-second spot in 2019, the second-most expensive ever.

We break down the 49 min and 45 secs of national commercial time from paying sponsors.

We forecast how the media landscape will evolve in the year ahead.

While 63% of Americans are interested in the Games, 53% say they should have been postponed or canceled.

Our CMAG team explores critical themes within the 2022 midterm advertising.

Brands turned to performance-based strategies to survive, but after stunning growth came a host of challenges.

The risks and opportunities in what will be a critical year for most.

While broadcast TV will lead the pack, advertising across digital channels will continue to show significant growth.

Paid social advertising accounted for over one-fifth of all advertising spend for the quarter.

Learn about the ad firepower around the issue of increasing prescription drug prices.

Explore the impact of COVID-19 on the 2020 election ad wars.

TV stations in two battleground states enjoyed an unexpected windfall.

We break down the numbers to reveal who upped their political ad spending in the fight over "Build Back Better" legislation. 

Critical races in Virginia and New Jersey focus political advertising on these 3 topics.

We are at the halfway point for the 2022 midterms and ad spending is on pace to break all previous records.

Box Description